Watch blogs » Sources list » Wristwatch News, Reviews, & … » This Is Strange: Ludovic Ballouard Attaches His Upside Down Watch To A Helicopter And Sends It Up To 3000 Feet

This Is Strange: Ludovic Ballouard Attaches His Upside Down Watch To A Helicopter And Sends It Up To 3000 Feet

Former FP Journe watchmaker Ludovic Ballouard makes a pretty serious timepiece in the Upside Down watch, the first ticker under his eponymous new brand.  The watch sells for over $50,000, and yet he decided to strap the thing to the bottom of a helicopter and sends it up to …

Imported: 14. Oct 2011 (20:06), Wristwatch News, Reviews, & …

Permanent link: http://www.hodinkee.com/blog/2011/10/14/this-is-strange-ludovic-ballouard-attaches-his-upside-down-w.html