BMW Launches A Watch Line With Tourneau: Wait, They're Quartz and You Like Them?

How many times will car companies partner with luxury watch brands to create some good old fashioned "synergy"?  Really, does it get any more authentic than when one publicly traded company pays another multi-national corporation to create a product about which they have …

Imported: 6. Dec 2010 (21:26), Wristwatch News, Reviews, & …

Permanent link: http://www.hodinkee.com/blog/2010/12/6/bmw-launches-a-watch-line-with-tourneau-wait-theyre-quartz-a.html