Original Rolex Tru-Beat: Another Lesson In Successful Failure

About 50 years ago, Rolex had a knack for releasing watches that nobody wanted.  They over-engineered them, targeting them towards hyper-niche markets where even if every single person in the market purchased one, the watch would still be considered an anchor on the P&L …

Imported: 11. Dec 2008 (17:41), Wristwatch News, Reviews, & …

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