Sunday, Aug 24 2014
articles: 4
My First Grail Watch: Jonathan Ward Of ICON Automotive
Welcome back to an original aBlogtoWatch feature, "My First Grail Watch." In this series, we ask prominent people about the first timepiece that they lusted after. Today, we're speaking with Jonathan Ward, the CEO of ICON Automotive. You might be wondering why we're talking …
Historical Horology: The First Rolex Certified Chronometer
If you spend any amount of time looking at the dial of a Rolex, you'll notice the wording that shows up. Look at another one from a different lineup, and you'll see the same words appearing - certified chronometer. Far from being a bunch of marketing fluff, this is …
Lange 1 20th anniversary pre-celebration in Dresden
With the upcoming Lange 1 20th anniversary by A. Lange & Söhne, we were privileged to be invited for a pre-festivity photo shoot. Together with friends of the show Kristian Haagen and Alexander Linz we travelled to Dresden, where a themed photo shoot was arranged for us. …
“Don’t Crack Under Pressure” Is New TAG Heuer Brand Message, Hints To Future Company Direction
TAG Heuer has evolved and developed a lot over the last few years, but for 2014 their new "Don't Crack Under Pressure" slogan is more than a new marketing message, but an indicator of a new direction for the Swiss watch maker overall. TAG Heuer, like many other watch brands …
